In 2023, the expenditure on paid search advertising in Ukraine increased by 25 percent compared to the previous year. To compare, in 2022, the growth rate was negative measured at -30 percent. In total, the internet accounted for almost 60 percent of the total ad market in the country in 2023.
Year-over-year growth rate of search engine advertising (SEA) expenditure in Ukraine from 2019 to 2023
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IAB Ukraine. (September 2, 2024). Year-over-year growth rate of search engine advertising (SEA) expenditure in Ukraine from 2019 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1311031/ukraine-paid-search-ad-spend-growth/
IAB Ukraine. "Year-over-year growth rate of search engine advertising (SEA) expenditure in Ukraine from 2019 to 2023." Chart. September 2, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1311031/ukraine-paid-search-ad-spend-growth/
IAB Ukraine. (2024). Year-over-year growth rate of search engine advertising (SEA) expenditure in Ukraine from 2019 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1311031/ukraine-paid-search-ad-spend-growth/
IAB Ukraine. "Year-over-year Growth Rate of Search Engine Advertising (Sea) Expenditure in Ukraine from 2019 to 2023." Statista, Statista Inc., 2 Sep 2024, https://www.statista.com/statistics/1311031/ukraine-paid-search-ad-spend-growth/
IAB Ukraine, Year-over-year growth rate of search engine advertising (SEA) expenditure in Ukraine from 2019 to 2023 Statista, https://www.statista.com/statistics/1311031/ukraine-paid-search-ad-spend-growth/ (last visited December 22, 2024)
Year-over-year growth rate of search engine advertising (SEA) expenditure in Ukraine from 2019 to 2023 [Graph], IAB Ukraine, September 2, 2024. [Online]. Available: https://www.statista.com/statistics/1311031/ukraine-paid-search-ad-spend-growth/
