The highest value invested in digital media advertisements in Turkey reached over 7 billion Turkish lira in the category of impression or click-based in 2021. Furthermore, the video advertising category became second, benefitting from nearly six billion Turkish lira's worth of investments.
Value of investments in digital media advertising in Turkey in 2021, by type
(in million Turkish lira)
Characteristic
Value of investments in million Turkish lira
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*Impression or click-based includes all CPMs in domestic or international broadcasters
and CPC based publications (banner, textlink, advertorial, rich media, in-text, etc...).
* "Other"includes 5 categories: influencer, digital audio, e-mail, connected TV and in-game sponsorship. Video and audio production works made separately for these investments for the campaign or 3rd party expenses are not included.
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Deloitte. (April 1, 2022). Value of investments in digital media advertising in Turkey in 2021, by type (in million Turkish lira) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1310987/turkey-value-of-digital-advertising-investments-by-type/
Deloitte. "Value of investments in digital media advertising in Turkey in 2021, by type (in million Turkish lira)." Chart. April 1, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1310987/turkey-value-of-digital-advertising-investments-by-type/
Deloitte. (2022). Value of investments in digital media advertising in Turkey in 2021, by type (in million Turkish lira). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1310987/turkey-value-of-digital-advertising-investments-by-type/
Deloitte. "Value of Investments in Digital Media Advertising in Turkey in 2021, by Type (in Million Turkish Lira)." Statista, Statista Inc., 1 Apr 2022, https://www.statista.com/statistics/1310987/turkey-value-of-digital-advertising-investments-by-type/
Deloitte, Value of investments in digital media advertising in Turkey in 2021, by type (in million Turkish lira) Statista, https://www.statista.com/statistics/1310987/turkey-value-of-digital-advertising-investments-by-type/ (last visited August 24, 2024)
Value of investments in digital media advertising in Turkey in 2021, by type (in million Turkish lira) [Graph], Deloitte, April 1, 2022. [Online]. Available: https://www.statista.com/statistics/1310987/turkey-value-of-digital-advertising-investments-by-type/
