Data from the second quarter of 2022 found that the smart TV is the most used device for viewing streaming content worldwide, with 35.3 percent of the total viewing time. This is true especially for LATAM, where even 43.3 percent of the viewing time is spent on this device. Yet, Asian people, who had by far the lowest rate of smart TV viewing time of all regions, rather preferred watching streaming content on their mobile phones.
Distribution of streaming viewing time worldwide as of 2nd quarter 2022, by region and device
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Distribution of streaming viewing time worldwide as of 2nd quarter 2022, by region and device
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Conviva . (September 12, 2022). Distribution of streaming viewing time worldwide as of 2nd quarter 2022, by region and device [Graph]. In Statista. Retrieved April 23, 2025, from https://www.statista.com/statistics/1310957/streaming-services-viewing-time-device-use-wordwide/
Conviva . "Distribution of streaming viewing time worldwide as of 2nd quarter 2022, by region and device." Chart. September 12, 2022. Statista. Accessed April 23, 2025. https://www.statista.com/statistics/1310957/streaming-services-viewing-time-device-use-wordwide/
Conviva . (2022). Distribution of streaming viewing time worldwide as of 2nd quarter 2022, by region and device. Statista. Statista Inc.. Accessed: April 23, 2025. https://www.statista.com/statistics/1310957/streaming-services-viewing-time-device-use-wordwide/
Conviva . "Distribution of Streaming Viewing Time Worldwide as of 2nd Quarter 2022, by Region and Device." Statista, Statista Inc., 12 Sep 2022, https://www.statista.com/statistics/1310957/streaming-services-viewing-time-device-use-wordwide/
Conviva , Distribution of streaming viewing time worldwide as of 2nd quarter 2022, by region and device Statista, https://www.statista.com/statistics/1310957/streaming-services-viewing-time-device-use-wordwide/ (last visited April 23, 2025)
Distribution of streaming viewing time worldwide as of 2nd quarter 2022, by region and device [Graph], Conviva , September 12, 2022. [Online]. Available: https://www.statista.com/statistics/1310957/streaming-services-viewing-time-device-use-wordwide/
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