In 2024, the African country with the highest spending on programmatic advertising was Egypt, with an estimated expenditure of roughly 993 million U.S. dollars. South Africa ranked second, with an estimated spending of 692.5 million U.S. dollars.
Leading programmatic advertising markets in Africa in 2024, by spending
(in million U.S. dollars)
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Statista. (March 5, 2024). Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/
Statista. "Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars)." Chart. March 5, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/
Statista. (2024). Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/
Statista. "Leading Programmatic Advertising Markets in Africa in 2024, by Spending (in Million U.S. Dollars)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/
Statista, Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/ (last visited December 23, 2024)
Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars) [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/
