In 2024, the African country with the highest spending on programmatic advertising was Egypt, with an estimated expenditure of roughly 993 million U.S. dollars. South Africa ranked second, with an estimated spending of 692.5 million U.S. dollars.
Leading programmatic advertising markets in Africa in 2024, by spending
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (March 5, 2024). Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/
Statista. "Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars)." Chart. March 5, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/
Statista. (2024). Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/
Statista. "Leading Programmatic Advertising Markets in Africa in 2024, by Spending (in Million U.S. Dollars)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/
Statista, Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/ (last visited November 23, 2024)
Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars) [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1310922/programmatic-ad-spend-africa/
