Largest programmatic markets in Latin America 2024

Published by
J. G. Navarro,
Jun 20, 2024
In 2024, Brazil was the largest programmatic advertising market in Latin America, with spending estimated at over eight billion U.S. dollars, followed by Mexico and Argentina, with approximately 4.6 billion and 1.4 billion dollars, respectively.

Leading programmatic advertising markets in Latin America in 2024, by spending (in million U.S. dollars)

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Release date

March 2024

Region

LAC

Survey time period

March 2024

Special properties

forecast

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Overview

8

Regional data

4

Leading markets

7

Players

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Connected TV (CTV)

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Digital out-of-home (DOOH)

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Marketer insights

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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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