In 2024, Brazil was the largest programmatic advertising market in Latin America, with spending estimated at over eight billion U.S. dollars, followed by Mexico and Argentina, with approximately 4.6 billion and 1.4 billion dollars, respectively.
Leading programmatic advertising markets in Latin America in 2024, by spending
(in million U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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Statista. (March 5, 2024). Leading programmatic advertising markets in Latin America in 2024, by spending (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1310921/programmatic-ad-spend-latin-america/
Statista. "Leading programmatic advertising markets in Latin America in 2024, by spending (in million U.S. dollars)." Chart. March 5, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1310921/programmatic-ad-spend-latin-america/
Statista. (2024). Leading programmatic advertising markets in Latin America in 2024, by spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1310921/programmatic-ad-spend-latin-america/
Statista. "Leading Programmatic Advertising Markets in Latin America in 2024, by Spending (in Million U.S. Dollars)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1310921/programmatic-ad-spend-latin-america/
Statista, Leading programmatic advertising markets in Latin America in 2024, by spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/1310921/programmatic-ad-spend-latin-america/ (last visited July 22, 2024)
Leading programmatic advertising markets in Latin America in 2024, by spending (in million U.S. dollars) [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1310921/programmatic-ad-spend-latin-america/