In 2022, about eight out of ten representatives of business companies and advertising agencies in Russia measured content marketing effectiveness by analyzing digital metrics. Furthermore, 77 percent of the survey participants tracked website traffic and identified the source of the content. Nearly 10 percent did not evaluate content marketing efficiency.
How do you evaluate the effectiveness of content marketing?
The original question was phrased as follows: "Каким образом вы оцениваете эффективность контент-маркетинга?"
The total number of survey respondents amounted to 287 Yandex clients and partners who were marketing specialists (large and medium-sized business) and advertising agency employees as well as IAB Russia members.
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Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk). (April 13, 2022). How do you evaluate the effectiveness of content marketing? [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1310835/most-common-content-marketing-evaluation-methods-russia/
Yandex.Zen, und IAB Russia, und Various sources (Yandex.Disk). "How do you evaluate the effectiveness of content marketing?." Chart. April 13, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1310835/most-common-content-marketing-evaluation-methods-russia/
Yandex.Zen, IAB Russia, Various sources (Yandex.Disk). (2022). How do you evaluate the effectiveness of content marketing?. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1310835/most-common-content-marketing-evaluation-methods-russia/
Yandex.Zen, and IAB Russia, and Various sources (Yandex.Disk). "How Do You Evaluate The Effectiveness of Content Marketing?." Statista, Statista Inc., 13 Apr 2022, https://www.statista.com/statistics/1310835/most-common-content-marketing-evaluation-methods-russia/
Yandex.Zen & IAB Russia & Various sources (Yandex.Disk), How do you evaluate the effectiveness of content marketing? Statista, https://www.statista.com/statistics/1310835/most-common-content-marketing-evaluation-methods-russia/ (last visited January 06, 2025)
How do you evaluate the effectiveness of content marketing? [Graph], Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk), April 13, 2022. [Online]. Available: https://www.statista.com/statistics/1310835/most-common-content-marketing-evaluation-methods-russia/
