According to an online survey conducted in October 2022 in the United States, the majority of respondents were aware Facebook, with an at least 85 percent of those asked across all age groups saying they were aware of the social network. Overall, 79 percent of respondents aged 18 to 34 years were aware of Instagram, and half of those in this age group were aware of text-based Reddit. Additionally, just a quarter of people aged over 55 had heard of live-streaming service Twitch.
Awareness of social media platforms in the United States as of October 2022, by age group
Characteristic
18-34
25-54
55+
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Vorhaus Advisors. (November 30, 2022). Awareness of social media platforms in the United States as of October 2022, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1310751/social-media-awareness-us-by-age/
Vorhaus Advisors. "Awareness of social media platforms in the United States as of October 2022, by age group." Chart. November 30, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1310751/social-media-awareness-us-by-age/
Vorhaus Advisors. (2022). Awareness of social media platforms in the United States as of October 2022, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1310751/social-media-awareness-us-by-age/
Vorhaus Advisors. "Awareness of Social Media Platforms in The United States as of October 2022, by Age Group." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/1310751/social-media-awareness-us-by-age/
Vorhaus Advisors, Awareness of social media platforms in the United States as of October 2022, by age group Statista, https://www.statista.com/statistics/1310751/social-media-awareness-us-by-age/ (last visited August 25, 2024)
Awareness of social media platforms in the United States as of October 2022, by age group [Graph], Vorhaus Advisors, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/1310751/social-media-awareness-us-by-age/