Generations in Germany in 2024, by leisure activities pursued often or occasionally

The various labels for the generations refer to the birth years of the respondents. Classification differs depending on the source, the most widely used are presented in the statistic.

Generation Z: people who were 15 to 28 years old at the time of the survey and born between 1996 and 2009.
Generation Y: people who were 29 to 43 years old at the time of the survey and born between 1981 and 1995. This generation is often referred to as Millennials.
Generation X: people who were 44 to 58 years old at the time of the survey and born between 1966 to 1980.

Baby boomers: people who were 59 to 68 years old at the time of the survey and born between 1956 to 1965.

As the Allensbacher Markt- und Werbeträgeranalyse (Allensbach market and advertising media analysis) includes data on the population aged 14 and older, the complete age span of Generation Z cannot be displayed.

Information on total sample:
2023: 23,524 respondents, representing to 70.08 million people

Information on target group "Generation Z (15 to 28 years)":
Representing 12.5 million people

Information on target group "Generation Y (29 to 43 years)":
Representing 15.76 million people

Information on the target group “Generation X (44 to 58 years)”:
Representing 16.42 million people

Information on the target group “Baby boomers (59 to 68 years)”: 
Representing 11.39 million people



Further information on methodology available here.