Generations in Germany in 2023, by leisure activities pursued often or occasionally

The various labels for the generations refer to the birth years of the respondents. Classification differs depending on the source, the most widely used are presented in the statistic.

Generation Z: persons who were 12 to 26 years old at the time of the survey and born between 1996 and 2009.
Generation Y: persons who were 27 to 41 years old at the time of the survey and born between 1981 and 1995. This generation is often referred to as Millennials.
Generation X: persons who were 42 to 56 years old at the time of the survey and born between 1966 to 1980.

As the Allensbacher Markt- und Werbeträgeranalyse (Allensbach market and advertising media analysis) includes data on the population aged 14 and older, the complete age span of Generation Z cannot be displayed.

Information on total sample:
2023: 23,524 respondents, representing to 70.08 million people

Information on target group "Generation Z (14 to 26 years)":
Representing 11.15 million people

Information on target group "Generation Y (27 to 41 years)":
Representing 14.99 million people

Information on the target group “Generation X (42 to 56 years)”:
Representing 16.16 million people



Further information on methodology available here.