TikTok's advertising revenue per TikTok user in the United States was projected to increase by 170.7 percent in 2022 compared to the previous year, when it had enjoyed an increase of 108.4 percent. This value was expected to further grow by 40.9 percent in 2023.
Change in TikTok advertising revenue per TikTok user in the United States from 2020 to 2024
* Forecast. Among TikTok users via any device at least once per month. Includes paid advertising only. Excludes spending by marketers that goes toward developing or maintaining a TikTok presence.
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Marketing Report. (May 20, 2022). Change in TikTok advertising revenue per TikTok user in the United States from 2020 to 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1310725/tiktok-ad-revenue-per-user-change-us/
Marketing Report. "Change in TikTok advertising revenue per TikTok user in the United States from 2020 to 2024." Chart. May 20, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1310725/tiktok-ad-revenue-per-user-change-us/
Marketing Report. (2022). Change in TikTok advertising revenue per TikTok user in the United States from 2020 to 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1310725/tiktok-ad-revenue-per-user-change-us/
Marketing Report. "Change in Tiktok Advertising Revenue per Tiktok User in The United States from 2020 to 2024." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/1310725/tiktok-ad-revenue-per-user-change-us/
Marketing Report, Change in TikTok advertising revenue per TikTok user in the United States from 2020 to 2024 Statista, https://www.statista.com/statistics/1310725/tiktok-ad-revenue-per-user-change-us/ (last visited November 21, 2024)
Change in TikTok advertising revenue per TikTok user in the United States from 2020 to 2024 [Graph], Marketing Report, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/1310725/tiktok-ad-revenue-per-user-change-us/
