As of January of 2022, 28 percent of surveyed marketing professionals managing marketing budgets of over one million U.S. dollars reported that they were extremely confident in social media as a marketing channel. Another 36 percent reported that they were very confident. Given the greatly increased allocation of media marketing budgets to social media revealed within the same survey, social media proves to be the fastest growing and most robust marketing channel for 2022 so far.
Share of marketers confident of effectiveness of selected media worldwide as of January 2022
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MarketingCharts. (May 11, 2022). Share of marketers confident of effectiveness of selected media worldwide as of January 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1310718/share-of-marketers-confident-in-media-marketing-channels/
MarketingCharts. "Share of marketers confident of effectiveness of selected media worldwide as of January 2022." Chart. May 11, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1310718/share-of-marketers-confident-in-media-marketing-channels/
MarketingCharts. (2022). Share of marketers confident of effectiveness of selected media worldwide as of January 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1310718/share-of-marketers-confident-in-media-marketing-channels/
MarketingCharts. "Share of Marketers Confident of Effectiveness of Selected Media Worldwide as of January 2022." Statista, Statista Inc., 11 May 2022, https://www.statista.com/statistics/1310718/share-of-marketers-confident-in-media-marketing-channels/
MarketingCharts, Share of marketers confident of effectiveness of selected media worldwide as of January 2022 Statista, https://www.statista.com/statistics/1310718/share-of-marketers-confident-in-media-marketing-channels/ (last visited December 22, 2024)
Share of marketers confident of effectiveness of selected media worldwide as of January 2022 [Graph], MarketingCharts, May 11, 2022. [Online]. Available: https://www.statista.com/statistics/1310718/share-of-marketers-confident-in-media-marketing-channels/
