TikTok's advertising revenue per TikTok user in the United States was projected to amount to 65.8 U.S. dollars in 2022, marking a 170.7 percent increase from the previous year. This value was expected to further increase over the next two years, before reaching a projected 112.94 dollars in 2024.
TikTok advertising revenue per user in the United States from 2019 to 2024
(in U.S. dollars)
* Forecast. Among TikTok users via any device at least once per month. Includes paid advertising only. Excludes spending by marketers that goes toward developing or maintaining a TikTok presence.
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eMarketer. (May 19, 2022). TikTok advertising revenue per user in the United States from 2019 to 2024 (in U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1310711/tiktok-ad-revenue-per-user-us/
eMarketer. "TikTok advertising revenue per user in the United States from 2019 to 2024 (in U.S. dollars)." Chart. May 19, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1310711/tiktok-ad-revenue-per-user-us/
eMarketer. (2022). TikTok advertising revenue per user in the United States from 2019 to 2024 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1310711/tiktok-ad-revenue-per-user-us/
eMarketer. "Tiktok Advertising Revenue per User in The United States from 2019 to 2024 (in U.S. Dollars)." Statista, Statista Inc., 19 May 2022, https://www.statista.com/statistics/1310711/tiktok-ad-revenue-per-user-us/
eMarketer, TikTok advertising revenue per user in the United States from 2019 to 2024 (in U.S. dollars) Statista, https://www.statista.com/statistics/1310711/tiktok-ad-revenue-per-user-us/ (last visited December 22, 2024)
TikTok advertising revenue per user in the United States from 2019 to 2024 (in U.S. dollars) [Graph], eMarketer, May 19, 2022. [Online]. Available: https://www.statista.com/statistics/1310711/tiktok-ad-revenue-per-user-us/
