As of 2022, preferred viewing platforms among U.S. sports fans for watching live sports is generationally split. Among 55 to 64-year-old viewers, traditional broadcast television is strongly preferred for viewing over streaming services. The opposite is true among 18 to 34-year-olds, as well as overall U.S. viewers. Another large proportion of viewers across all age groups, however, reported that they do not have a preference for a viewing platform when tuning in to live sporting events.
Viewing method preferences for watching live sports among viewers in the United States 2022
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SportsPro. (April 27, 2022). Viewing method preferences for watching live sports among viewers in the United States 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1310583/us-live-sports-viewing-preferences/
SportsPro. "Viewing method preferences for watching live sports among viewers in the United States 2022." Chart. April 27, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1310583/us-live-sports-viewing-preferences/
SportsPro. (2022). Viewing method preferences for watching live sports among viewers in the United States 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1310583/us-live-sports-viewing-preferences/
SportsPro. "Viewing Method Preferences for Watching Live Sports among Viewers in The United States 2022." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/1310583/us-live-sports-viewing-preferences/
SportsPro, Viewing method preferences for watching live sports among viewers in the United States 2022 Statista, https://www.statista.com/statistics/1310583/us-live-sports-viewing-preferences/ (last visited December 21, 2024)
Viewing method preferences for watching live sports among viewers in the United States 2022 [Graph], SportsPro, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/1310583/us-live-sports-viewing-preferences/