Level of knowledge regarding AR in the U.S. 2024, by age

Published by
Thomas Alsop,
Oct 11, 2024

Just 19 percent of respondents in a March 2024 survey among adults in the United States were knowledgeable about augmented reality (AR). Among those between 18 and 34 years of age, around 26 percent were knowledgeable about AR.

Level of knowledge regarding augmented reality (AR) in the United States as of March 2024, by age

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Release date

May 2024

Region

United States

Survey time period

March 22 to 29, 2024

Number of respondents

983 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

How would you rate your level of knowledge about augmented reality? (Among those who have heard of augmented reality)

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Overview

4

Augmented reality

7

Virtual reality

8

Consumption

6

Special focus: Metaverse

5

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Topics

XR in the United StatesVirtual reality (VR)Augmented reality (AR)Virtual reality (VR) in EuropeXR: AR, VR, and the metaverse
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