A December 2021 survey of online adults in the United States found that museums were the most popular immersive activity (digital or physical) across all age groups. Especially respondents aged 55 years and older were as 47 percent of respondents from this age group stated that they had gone to a museum in the last one or two years. Live music events were ranked second, followed by escape rooms.
Engagement with immersive activities among adults in the United States as of December 2021, by age group
Survey question: "Have you engaged in any of the following immersive entertainment activities (both digital and physical) in the past year or two?" (N=851; Those who said “I have not engaged in any of the following immersive entertainment activities” n=1,152 Multiple response)
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Vorhaus Advisors. (January 2, 2022). Engagement with immersive activities among adults in the United States as of December 2021, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1310556/immersive-activities-engagement-age/
Vorhaus Advisors. "Engagement with immersive activities among adults in the United States as of December 2021, by age group." Chart. January 2, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1310556/immersive-activities-engagement-age/
Vorhaus Advisors. (2022). Engagement with immersive activities among adults in the United States as of December 2021, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1310556/immersive-activities-engagement-age/
Vorhaus Advisors. "Engagement with Immersive Activities among Adults in The United States as of December 2021, by Age Group." Statista, Statista Inc., 2 Jan 2022, https://www.statista.com/statistics/1310556/immersive-activities-engagement-age/
Vorhaus Advisors, Engagement with immersive activities among adults in the United States as of December 2021, by age group Statista, https://www.statista.com/statistics/1310556/immersive-activities-engagement-age/ (last visited August 25, 2024)
Engagement with immersive activities among adults in the United States as of December 2021, by age group [Graph], Vorhaus Advisors, January 2, 2022. [Online]. Available: https://www.statista.com/statistics/1310556/immersive-activities-engagement-age/