The most popular reasons for fashion companies to engage with digital assets is to attract a new customer base, according to a survey conducted with fashion executives in 2021. The other key options were also linked to the theme of attracting new customers, as showcasing the brand's creativity and marketing made up the top three most common responses. Engaging with digital assets as an additional source of revenue was chosen by just over a third of respondents.
Reasons why fashion companies engage with digital assets according to fashion executives 2021
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The original survey question was, "What do you believe are the key reasons for why your brand / company engages with or will engage with digital assets? Please select all that apply."
* Responses from a Business of Fashion community survey of directors, VPs, presidents, C-level executives, business owners, and entrepreneurs who work in fashion.
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The Business of Fashion. (April 30, 2022). Reasons why fashion companies engage with digital assets according to fashion executives 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1310523/fashion-company-digital-assets-reasons/
The Business of Fashion. "Reasons why fashion companies engage with digital assets according to fashion executives 2021." Chart. April 30, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1310523/fashion-company-digital-assets-reasons/
The Business of Fashion. (2022). Reasons why fashion companies engage with digital assets according to fashion executives 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1310523/fashion-company-digital-assets-reasons/
The Business of Fashion. "Reasons Why Fashion Companies Engage with Digital Assets According to Fashion Executives 2021." Statista, Statista Inc., 30 Apr 2022, https://www.statista.com/statistics/1310523/fashion-company-digital-assets-reasons/
The Business of Fashion, Reasons why fashion companies engage with digital assets according to fashion executives 2021 Statista, https://www.statista.com/statistics/1310523/fashion-company-digital-assets-reasons/ (last visited August 24, 2024)
Reasons why fashion companies engage with digital assets according to fashion executives 2021 [Graph], The Business of Fashion, April 30, 2022. [Online]. Available: https://www.statista.com/statistics/1310523/fashion-company-digital-assets-reasons/
