A global survey carried out in July and August 2021 among leaders within the sports industry looked at the impact of fan data on sports organizations' commercial activities in the next three to five years. Over 80 percent of respondents believed that fan data would enhance value for long-term partners, while just over 66 percent stated that it would boost ticketing and merchandising.
Impact of fan data on sports organizations’ commercial activities in the next 3-5 years according to sports industry leaders worldwide as of August 2021
Characteristic
Share of respondents who selected ‘strong impact’ and ‘very strong impact’
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PwC. (September 22, 2021). Impact of fan data on sports organizations’ commercial activities in the next 3-5 years according to sports industry leaders worldwide as of August 2021 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1310501/impact-fan-data-commercial-activities-sports-organizations/
PwC. "Impact of fan data on sports organizations’ commercial activities in the next 3-5 years according to sports industry leaders worldwide as of August 2021." Chart. September 22, 2021. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1310501/impact-fan-data-commercial-activities-sports-organizations/
PwC. (2021). Impact of fan data on sports organizations’ commercial activities in the next 3-5 years according to sports industry leaders worldwide as of August 2021. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1310501/impact-fan-data-commercial-activities-sports-organizations/
PwC. "Impact of Fan Data on Sports Organizations’ Commercial Activities in The next 3-5 Years According to Sports Industry Leaders Worldwide as of August 2021." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1310501/impact-fan-data-commercial-activities-sports-organizations/
PwC, Impact of fan data on sports organizations’ commercial activities in the next 3-5 years according to sports industry leaders worldwide as of August 2021 Statista, https://www.statista.com/statistics/1310501/impact-fan-data-commercial-activities-sports-organizations/ (last visited December 27, 2024)
Impact of fan data on sports organizations’ commercial activities in the next 3-5 years according to sports industry leaders worldwide as of August 2021 [Graph], PwC, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1310501/impact-fan-data-commercial-activities-sports-organizations/
