Key players in buy now pay later (BNPL) in Denmark 2015-2023
Downloads of the Klarna app accelerated in 2022, as the BNPL app grew closer to the number of downloads of PayPal. This according to an estimate using multiple different buy now, pay later brands from across the world. The Swedish buy now, pay later player expanded to its neighboring countries Norway, Finland, and Denmark between 2005 and 2008, establishing itself early within the Nordics. Buy now, pay later reached a POS payment market share in Denmark of four percent in 2021. This can for a part be attributed to the roll-out of domestic BNPL provider ViaBill.
