Awareness of a smart or connected home device in US households in 2022, by age

Published by
Ahmed Sherif,
Nov 3, 2023
Over half of the survey respondents have used a smart or connected home device, led primarily by those below 55 years of age. Among those aged over 55, the majority, or 47 percent, have seen smart or connected home devices before but have not used them.

Awareness of a smart or connected home device in the United States in 2022, by age

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Release date

November 2022

Region

United States

Survey time period

October 13 to 20, 2022

Number of respondents

1,904 respondents

Age group

18 years and older

Special properties

Sample matched to U.S. Census for age, gender and race

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "How aware are you of smart or connected home devices? These devices are physical objects and devices that have various sensors and network connectivity, allowing them to communicate with and collect/exchange data with one another. Things like Amazon’s Echo/Alexa, Nest’s home systems, Google Home, Samsung’s smart fridges are all examples of connected home devices."

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Overview

5

Segments

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Penetration

4

Special focus: Smart speakers

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Consumption

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Special focus: Brand awareness

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Topics

Smart home in the United StatesSmart appliancesSmart homeInternet of Things (IoT)Internet of Things (IoT) in Europe
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