Klarna remained the most downloaded BNPL app in Norway in 2021 and 2022, while Tillit continued to grow. The Swedish buy now, pay later player expanded to its neighboring countries Norway, Finland, and Denmark between 2005 and 2008, establishing itself early within the Nordics. Consequently, it was estimated that about one quarter of all Norwegian consumers used buy now, pay later in online shopping. Tillit, on the other hand, is a 2020 fintech from Oslo that focuses on B2B purchases funded by BNPL. PayPal features in this ranking, but it is not clear whether the figures provided here reflect buy now, pay later use from that app. It is generally assumed that PayPal does not rank as a popular e-commerce payment method in Norway - as it competes against local payment method Vipps.
Biggest buy now pay later (BNPL) apps in Norway from 2015 up until January 2023, by number of downloads
This statistic is the result of research into over 150 different apps used for BNPL across the world. For more information, see the "Details" tab; The apps on display here made up 99.2 percent of all downloads in 2022
Supplementary notes
* Some of the apps under review are not necessarily a "pure" BNPL player: The PayPal app, for example, has a BNPL option built inside of it - called "Pay in 4" - whereas Klarna is devoted solely to BNPL. It is therefore unclear whether these figures are fully comparable.
The names provided are based off multiple publications covering BNPL brands, and focus on BNPL providers with an app. If an app does not feature in the statistic, it is because download figures were too small. Note, however, that the selection of players is not exhaustive and does not include, for example, white labels as these do not have their own app- such as Divido, PayU, and Swap. The 50 apps researched include:
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Statista. (February 15, 2023). Biggest buy now pay later (BNPL) apps in Norway from 2015 up until January 2023, by number of downloads [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1310334/bnpl-most-popular-apps-in-norway/
Statista. "Biggest buy now pay later (BNPL) apps in Norway from 2015 up until January 2023, by number of downloads." Chart. February 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1310334/bnpl-most-popular-apps-in-norway/
Statista. (2023). Biggest buy now pay later (BNPL) apps in Norway from 2015 up until January 2023, by number of downloads. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1310334/bnpl-most-popular-apps-in-norway/
Statista. "Biggest Buy Now Pay Later (Bnpl) Apps in Norway from 2015 up until January 2023, by Number of Downloads." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1310334/bnpl-most-popular-apps-in-norway/
Statista, Biggest buy now pay later (BNPL) apps in Norway from 2015 up until January 2023, by number of downloads Statista, https://www.statista.com/statistics/1310334/bnpl-most-popular-apps-in-norway/ (last visited December 22, 2024)
Biggest buy now pay later (BNPL) apps in Norway from 2015 up until January 2023, by number of downloads [Graph], Statista, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1310334/bnpl-most-popular-apps-in-norway/
