Live sports and sports content offerings are the newly emerging competition ground for streaming services. In 2021, over 50 percent of sports-related TV rights spending generated in Italy could be attributed to subscription over-the-top (OTT) streaming services. This was by far the highest proportion of selected major European countries, with Germany coming in second at just over 30 percent of sports spending generated by OTT services.
Share of sports TV right spending generated by subscription over-the-top (OTT) streaming services in selected European countries in 2021
Characteristic
Share of spending
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Broadband TV News. (March 23, 2022). Share of sports TV right spending generated by subscription over-the-top (OTT) streaming services in selected European countries in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1310322/sports-tv-rigths-spending-generated-by-streaming-europe/
Broadband TV News. "Share of sports TV right spending generated by subscription over-the-top (OTT) streaming services in selected European countries in 2021." Chart. March 23, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1310322/sports-tv-rigths-spending-generated-by-streaming-europe/
Broadband TV News. (2022). Share of sports TV right spending generated by subscription over-the-top (OTT) streaming services in selected European countries in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1310322/sports-tv-rigths-spending-generated-by-streaming-europe/
Broadband TV News. "Share of Sports Tv Right Spending Generated by Subscription Over-the-top (Ott) Streaming Services in Selected European Countries in 2021." Statista, Statista Inc., 23 Mar 2022, https://www.statista.com/statistics/1310322/sports-tv-rigths-spending-generated-by-streaming-europe/
Broadband TV News, Share of sports TV right spending generated by subscription over-the-top (OTT) streaming services in selected European countries in 2021 Statista, https://www.statista.com/statistics/1310322/sports-tv-rigths-spending-generated-by-streaming-europe/ (last visited August 24, 2024)
Share of sports TV right spending generated by subscription over-the-top (OTT) streaming services in selected European countries in 2021 [Graph], Broadband TV News, March 23, 2022. [Online]. Available: https://www.statista.com/statistics/1310322/sports-tv-rigths-spending-generated-by-streaming-europe/