Live sports and sports content offerings are the newly emerging competition ground for streaming services. In 2021, over 50 percent of sports-related TV rights spending generated in Italy could be attributed to subscription over-the-top (OTT) streaming services. This was by far the highest proportion of selected major European countries, with Germany coming in second at just over 30 percent of sports spending generated by OTT services.
Share of sports TV right spending generated by subscription over-the-top (OTT) streaming services in selected European countries in 2021
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Broadband TV News. (March 23, 2022). Share of sports TV right spending generated by subscription over-the-top (OTT) streaming services in selected European countries in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1310322/sports-tv-rigths-spending-generated-by-streaming-europe/
Broadband TV News. "Share of sports TV right spending generated by subscription over-the-top (OTT) streaming services in selected European countries in 2021." Chart. March 23, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1310322/sports-tv-rigths-spending-generated-by-streaming-europe/
Broadband TV News. (2022). Share of sports TV right spending generated by subscription over-the-top (OTT) streaming services in selected European countries in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1310322/sports-tv-rigths-spending-generated-by-streaming-europe/
Broadband TV News. "Share of Sports Tv Right Spending Generated by Subscription Over-the-top (Ott) Streaming Services in Selected European Countries in 2021." Statista, Statista Inc., 23 Mar 2022, https://www.statista.com/statistics/1310322/sports-tv-rigths-spending-generated-by-streaming-europe/
Broadband TV News, Share of sports TV right spending generated by subscription over-the-top (OTT) streaming services in selected European countries in 2021 Statista, https://www.statista.com/statistics/1310322/sports-tv-rigths-spending-generated-by-streaming-europe/ (last visited December 22, 2024)
Share of sports TV right spending generated by subscription over-the-top (OTT) streaming services in selected European countries in 2021 [Graph], Broadband TV News, March 23, 2022. [Online]. Available: https://www.statista.com/statistics/1310322/sports-tv-rigths-spending-generated-by-streaming-europe/
