Video streaming as a share of music industry India 2018-2020

Published by
Tanushree Basuroy,
Dec 18, 2023
In 2020, video streaming services accounted for 50 percent of the time that Indians spent listening to music on-demand. However, these services only made up for over 30 percent of the overall streaming revenues earned by the recorded music industry in that period. YouTube was reportedly the most popular choice among Indian listeners for streaming music.

Contribution of video streaming services to the music industry in India from 2018 to 2020

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Release date

February 2022

Region

India

Survey time period

2018 to 2020

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