According to a survey conducted between September and October 2021 among Italian grappa consumers, Baby Boomers were the generation with the highest share of grappa consumption, with 32 percent. On the other hand, Generation Z was the generation with the lowest share of grappa consumers, with just 19 percent.
Share of consumers who drank grappa in Italy in 2021, by generation
Characteristic
Share of respondents
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Nomisma . (November 4, 2021). Share of consumers who drank grappa in Italy in 2021, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1310314/italy-grappa-consumption-by-generation/
Nomisma . "Share of consumers who drank grappa in Italy in 2021, by generation." Chart. November 4, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1310314/italy-grappa-consumption-by-generation/
Nomisma . (2021). Share of consumers who drank grappa in Italy in 2021, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1310314/italy-grappa-consumption-by-generation/
Nomisma . "Share of Consumers Who Drank Grappa in Italy in 2021, by Generation." Statista, Statista Inc., 4 Nov 2021, https://www.statista.com/statistics/1310314/italy-grappa-consumption-by-generation/
Nomisma , Share of consumers who drank grappa in Italy in 2021, by generation Statista, https://www.statista.com/statistics/1310314/italy-grappa-consumption-by-generation/ (last visited August 25, 2024)
Share of consumers who drank grappa in Italy in 2021, by generation [Graph], Nomisma , November 4, 2021. [Online]. Available: https://www.statista.com/statistics/1310314/italy-grappa-consumption-by-generation/