Key players in buy now pay later (BNPL) in Switzerland 2015-2023

Published by
Raynor de Best,
May 17, 2024
The Klarna app got 70,000 more downloads in 2022 than in 2021 - when the app launched in Switzerland. Officially arrived in June 2021, the Swedish fintech is the most notable (international) entry on the Swiss market for buy now, pay later. It is expected that domestic mobile payments provider TWINT - which was mentioned in a list of popular payment methods in general in Switzerland - will implement payments in installments so as to compete with Klarna, or outright serve as a main entry point for BNPL in Switzerland. The numbers on display, however, do not clearly indicate whether interest in the PayPal app stem from its buy now, pay later options.

Biggest buy now pay later (BNPL) apps in Switzerland from 2015 up until January 2023, by number of downloads

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Release date

February 2023

Region

Switzerland

Survey time period

January 31, 2023

Special properties

This statistic is the result of research into over 150 different apps used for BNPL across the world. For more information, see the "Details" tab; The apps on display here made up 99.7 percent of all downloads in 2022

Supplementary notes

* Some of the apps under review are not necessarily a "pure" BNPL player: The PayPal app, for example, has a BNPL option built inside of it - called "Pay in 4" - whereas Klarna is devoted solely to BNPL. It is therefore unclear whether these figures are fully comparable.

The names provided are based off multiple publications covering BNPL brands, and focus on BNPL providers with an app. If an app does not feature in the statistic, it is because download figures were too small. Note, however, that the selection of players is not exhaustive and does not include, for example, white labels as these do not have their own app- such as Divido, PayU, and Swap. The apps researched include:

  • Addi
  • Affirm
  • Afterpay (Australia)
  • AfterPay (Netherlands/Germany)
  • Akulaku
  • Aramex*
  • Atome
  • Carbon
  • Cashalo
  • Cofidis*
  • CredPal
  • EPayLater
  • FlexiFi
  • Fundiin
  • Hoolah
  • Humm
  • Klarna
  • Kueski
  • Laybuy
  • LazyPay
  • MobiCred
  • Nelo
  • OpenPay
  • Paidy
  • Payflex
  • PayJustNow
  • PayPal*
  • PayQart
  • Payright
  • Pine Labs
  • Postpay
  • RCS*
  • RecargaPay
  • Rely
  • ScalaPay
  • Sezzle
  • Shahry
  • Simpl Pay
  • Spotii
  • Tabby
  • Tamara
  • TendoPay
  • Tillit
  • Twisto
  • ValU
  • VirtusPay
  • Zaver
  • Zebit
  • Zilch
  • Zip/QuadPay
  • Zoodpay

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Topics

KlarnaE-commerce worldwideMobile payments with digital walletsDigital payments landscape in the United StatesDigital payments landscape in Sweden
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