Global consumer opinions on sustainability of renting goods Q1 2024

Published by
Tugba Sabanoglu,
May 29, 2024

The results of a worldwide survey conducted with affluent consumers in the first quarter of 2024 revealed that some 25 percent of consumers said that they think renting goods (e.g. clothes) is very sustainable and environmentally-friendly. Less than a combined 13 percent of consumers did not see renting goods as wholly sustainable or environmentally friendly.

Consumer opinions on sustainability of renting goods worldwide in the 1st quarter 2024

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Release date

April 2024

Region

Worldwide

Survey time period

Q1 2024

Number of respondents

493 respondents

Age group

18 years and older

Special properties

Affluent and High Net Worth Individuals in Europe, North America, Asia Pacific

Supplementary notes

The survey question was phrased by the source as follows: "How sustainable/environmentally friendly do you think renting goods (e.g. clothes) is?"

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Sustainable fashion shopping behavior in the United StatesApparel market in the U.S.Fashion e-commerce in the United StatesApparel and footwear consumer behavior in the U.S.Sustainable fashion worldwide
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