Biggest buy now, pay later (BNPL) apps in Canada 2015-2023, based on downloads
Pure play BNPL providers Affirm and Klarna attracted fewer downloads in Canada than the PayPal app did over the course of 2023. This is according to research into approximately 150 different apps that either offer buy now, pay later directly, or are closely affiliated with it. Canada's main BNPL apps are from outside the country, with PayPal, Affirm and Sezzle all coming from the United States - with Klarna and Afterpay being from Sweden and Australia, respectively. PayBright is the only Canadian provider on the list, even though it was acquired by Affirm in 2021.