According to a worldwide survey conducted with affluent consumers in the first quarter of 2024, the most popular social media activity in relation to luxury brands and services were following a brand and liking or recommending a brand to friends. Approximately half of consumers worldwide have engaged in such social media interactions.
Social media engagement of luxury consumers with brands and services in the 1st quarter 2024, by region
North America, Europe, Central and South America, APAC, MENA, LAC
Survey time period
Q1 2024
Number of respondents
493 respondents
Age group
18 years and older
Special properties
Affluent and High Net Worth Individuals in Europe, North America, Asia Pacific
Supplementary notes
The survey question was phrased by the source as follows: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?"
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Altiant. (April 1, 2024). Social media engagement of luxury consumers with brands and services in the 1st quarter 2024, by region [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1310225/luxury-related-social-media-activity-consumers-region/
Altiant. "Social media engagement of luxury consumers with brands and services in the 1st quarter 2024, by region." Chart. April 1, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1310225/luxury-related-social-media-activity-consumers-region/
Altiant. (2024). Social media engagement of luxury consumers with brands and services in the 1st quarter 2024, by region. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1310225/luxury-related-social-media-activity-consumers-region/
Altiant. "Social Media Engagement of Luxury Consumers with Brands and Services in The 1st Quarter 2024, by Region." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1310225/luxury-related-social-media-activity-consumers-region/
Altiant, Social media engagement of luxury consumers with brands and services in the 1st quarter 2024, by region Statista, https://www.statista.com/statistics/1310225/luxury-related-social-media-activity-consumers-region/ (last visited December 22, 2024)
Social media engagement of luxury consumers with brands and services in the 1st quarter 2024, by region [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1310225/luxury-related-social-media-activity-consumers-region/
