Whilst PayPal topped a download ranking for the United States in 2023, Klarna led a pack of BNPL competitors. Up until the end of 2022, the number of downloads of the Klarna app was about half of that of the PayPal app - a significant change compared to earlier years, when PayPal was downloaded relatively more often. This confirms a conclusion from a different BNPL ranking in the U.S. based on users, namely that Klarna is more popular than some of its competitors.
Biggest buy now, pay later (BNPL) apps in the United States from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads
This statistic is the result of research into roughly 150 different apps used for BNPL across the world. For more information, see the "Details" tab; The apps on display here made up 98.4 percent of all downloads in Q4 2023
Supplementary notes
Some of the apps under review are not necessarily a "pure" BNPL player: The PayPal app, for example, has a BNPL option built inside of it - called "Pay in 4" - whereas Klarna is devoted solely to BNPL. It is therefore unclear whether these figures are fully comparable.
The names provided are based off multiple publications covering BNPL brands, and focus on BNPL providers with an app. If an app does not feature in the statistic, it is because download figures were too small. Note, however, that the selection of players is not exhaustive and does not include, for example, white labels as these do not have their own app- such as Divido, PayU, and Swap. The apps researched include:
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Statista, & AppMagic. (March 7, 2023). Biggest buy now, pay later (BNPL) apps in the United States from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1310163/bnpl-most-popular-apps-in-usa/
Statista, und AppMagic. "Biggest buy now, pay later (BNPL) apps in the United States from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads." Chart. March 7, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1310163/bnpl-most-popular-apps-in-usa/
Statista, AppMagic. (2023). Biggest buy now, pay later (BNPL) apps in the United States from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1310163/bnpl-most-popular-apps-in-usa/
Statista, and AppMagic. "Biggest Buy Now, Pay Later (Bnpl) Apps in The United States from 1st Quarter of 2015 to 4th Quarter of 2023, by Number of Downloads." Statista, Statista Inc., 7 Mar 2023, https://www.statista.com/statistics/1310163/bnpl-most-popular-apps-in-usa/
Statista & AppMagic, Biggest buy now, pay later (BNPL) apps in the United States from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads Statista, https://www.statista.com/statistics/1310163/bnpl-most-popular-apps-in-usa/ (last visited December 19, 2024)
Biggest buy now, pay later (BNPL) apps in the United States from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads [Graph], Statista, & AppMagic, March 7, 2023. [Online]. Available: https://www.statista.com/statistics/1310163/bnpl-most-popular-apps-in-usa/
