In the first quarter of 2022, Hulu showed 7.1 ads per show and 11.1 ads per hour to its users, whereas, for Paramount+, the numbers stood at 18.6 and 26.8 ads, respectively. Hulu was the leading ad-supported video-on-demand (AVOD) platform in the U.S. as of September 2021, with a 12-month ad revenue of 2.1 billion U.S. dollars.
Number of ads on selected ad-supported video-on-demand (AVOD) platforms in the United States in 1st quarter 2022
Characteristic
Ads per show
Ads per hour
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Website (marketingbrew.com). (May 12, 2022). Number of ads on selected ad-supported video-on-demand (AVOD) platforms in the United States in 1st quarter 2022 [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1310157/streaming-platforms-number-of-ads/
Website (marketingbrew.com). "Number of ads on selected ad-supported video-on-demand (AVOD) platforms in the United States in 1st quarter 2022." Chart. May 12, 2022. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1310157/streaming-platforms-number-of-ads/
Website (marketingbrew.com). (2022). Number of ads on selected ad-supported video-on-demand (AVOD) platforms in the United States in 1st quarter 2022. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1310157/streaming-platforms-number-of-ads/
Website (marketingbrew.com). "Number of Ads on Selected Ad-supported Video-on-demand (Avod) Platforms in The United States in 1st Quarter 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1310157/streaming-platforms-number-of-ads/
Website (marketingbrew.com), Number of ads on selected ad-supported video-on-demand (AVOD) platforms in the United States in 1st quarter 2022 Statista, https://www.statista.com/statistics/1310157/streaming-platforms-number-of-ads/ (last visited July 16, 2024)
Number of ads on selected ad-supported video-on-demand (AVOD) platforms in the United States in 1st quarter 2022 [Graph], Website (marketingbrew.com), May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1310157/streaming-platforms-number-of-ads/