As of the third quarter of 2023, the most common type of social media account followed by internet users in Mexico were closer contacts like friends, family, and people they knew - about 61.4 percent of the Mexican online users did so. Entertainment, memes, or parody accounts were the second most followed type of social media accounts in the country, with approximately 43 percent of internet users in Mexico following such profiles.
Main types of social media accounts followed by internet users in Mexico as of 3d quarter 2023
Characteristic
Share of respondents
Friends, family and people you know
61.5%
Entertainment, memes, or parody accounts
43%
Bands, singers, or musicians
40.8%
Actors, comedians, or other performers
40.2%
Sports people and teams
31.6%
Restaurants, chefs, or foodies
31.2%
TV shows or channels
30.8%
Influencers or other experts
27.2%
Companies and brands you purchase from
26.4%
Beauty experts
25.6%
Companies and brands you're considering purchasing from
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DataReportal, & Meltwater, & We Are Social. (February 22, 2024). Main types of social media accounts followed by internet users in Mexico as of 3d quarter 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1310122/social-media-account-types-followed-mexico/
DataReportal, und Meltwater, und We Are Social. "Main types of social media accounts followed by internet users in Mexico as of 3d quarter 2023." Chart. February 22, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1310122/social-media-account-types-followed-mexico/
DataReportal, Meltwater, We Are Social. (2024). Main types of social media accounts followed by internet users in Mexico as of 3d quarter 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1310122/social-media-account-types-followed-mexico/
DataReportal, and Meltwater, and We Are Social. "Main Types of Social Media Accounts Followed by Internet Users in Mexico as of 3d Quarter 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1310122/social-media-account-types-followed-mexico/
DataReportal & Meltwater & We Are Social, Main types of social media accounts followed by internet users in Mexico as of 3d quarter 2023 Statista, https://www.statista.com/statistics/1310122/social-media-account-types-followed-mexico/ (last visited December 30, 2024)
Main types of social media accounts followed by internet users in Mexico as of 3d quarter 2023 [Graph], DataReportal, & Meltwater, & We Are Social, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1310122/social-media-account-types-followed-mexico/
