According to a survey conducted on social media's impact on purchase decisions of consumers in India in March 2022, 76 percent of respondents bought skincare and makeup products because of social media influence. Moreover, 70 percent of participants bought personal care products due to the influence of social media.
Influence of social media on purchase decisions in India as of March 2022, by category
Survey question: Think about the purchases you have made in the following categories over the past three months. Were you influenced towards a certain brand by a post on social media in the following categories?
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McKinsey & Company. (May 5, 2022). Influence of social media on purchase decisions in India as of March 2022, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1310081/india-social-media-impact-on-consumption-by-category/
McKinsey & Company. "Influence of social media on purchase decisions in India as of March 2022, by category." Chart. May 5, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1310081/india-social-media-impact-on-consumption-by-category/
McKinsey & Company. (2022). Influence of social media on purchase decisions in India as of March 2022, by category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1310081/india-social-media-impact-on-consumption-by-category/
McKinsey & Company. "Influence of Social Media on Purchase Decisions in India as of March 2022, by Category." Statista, Statista Inc., 5 May 2022, https://www.statista.com/statistics/1310081/india-social-media-impact-on-consumption-by-category/
McKinsey & Company, Influence of social media on purchase decisions in India as of March 2022, by category Statista, https://www.statista.com/statistics/1310081/india-social-media-impact-on-consumption-by-category/ (last visited December 22, 2024)
Influence of social media on purchase decisions in India as of March 2022, by category [Graph], McKinsey & Company, May 5, 2022. [Online]. Available: https://www.statista.com/statistics/1310081/india-social-media-impact-on-consumption-by-category/
