Share of online fashion purchases on Asos in France 2021, by brand

Published by
Stephanie Chevalier,
Jun 20, 2023
Between October 2020 and September 2021, Nike was the most popular fashion brand on the French site of Asos. As a multi-brand platform, Asos appeared highly fragmented regarding brand presence. However, ten brands accounted for roughly one-fourth of total apparel purchases on Asos France, with Nike having a 4.8 percent market share.

Distribution of fashion purchases on Asos in France as of September 2021, by brand

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Release date

December 2021

Region

France

Survey time period

October 1, 2020 to September 30, 2021

Special properties

apparel purchases only

Supplementary notes

Data based on a panel of 500,000 to 1,000,000 purchases tracked through Foxapp.

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