Between October 2020 and September 2021, Nike was the most popular fashion brand on the French platform of Zalando. As a multi-brand platform, Zalando appeared highly fragmented regarding brand presence. However, ten brands accounted for roughly 40 percent of total apparel purchases on Zalando.fr, and Nike had a market share of 6.7 percent.
Distribution of fashion purchases on Zalando in France as of September 2021, by brand
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Openstring. (December 8, 2021). Distribution of fashion purchases on Zalando in France as of September 2021, by brand [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1309950/market-share-fashion-brands-zalando-france/
Openstring. "Distribution of fashion purchases on Zalando in France as of September 2021, by brand." Chart. December 8, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1309950/market-share-fashion-brands-zalando-france/
Openstring. (2021). Distribution of fashion purchases on Zalando in France as of September 2021, by brand. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1309950/market-share-fashion-brands-zalando-france/
Openstring. "Distribution of Fashion Purchases on Zalando in France as of September 2021, by Brand." Statista, Statista Inc., 8 Dec 2021, https://www.statista.com/statistics/1309950/market-share-fashion-brands-zalando-france/
Openstring, Distribution of fashion purchases on Zalando in France as of September 2021, by brand Statista, https://www.statista.com/statistics/1309950/market-share-fashion-brands-zalando-france/ (last visited July 22, 2024)
Distribution of fashion purchases on Zalando in France as of September 2021, by brand [Graph], Openstring, December 8, 2021. [Online]. Available: https://www.statista.com/statistics/1309950/market-share-fashion-brands-zalando-france/