Most purchased fashion product categories in Mexico 2023

Published by
Stephanie Chevalier,
Dec 10, 2024
As of July 2023, the most frequently purchased category of fashion products online among Mexicans was women's items. According to a survey, nearly two-thirds (63 percent) of Mexico's online fashion shoppers had bought within this category. Subsequently, products for men and boys trailed behind, with 55 percent and 16 percent of respondents having made purchases, respectively.

Most purchased fashion product categories in Mexico in 2023

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Release date

July 2023

Region

Mexico

Survey time period

June 24 to July 4, 2023

Number of respondents

822 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Regarding your online fashion purchases in the last 6 months, which items were the ones you bought online?" ("Referente a tus compras de moda por Internet de los últimos 6 meses, ¿qué artículos fueron los que compraste en línea?")

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Topics

Fashion e-commerce in MexicoFashion e-commerce in the United StatesE-commerce in MexicoSustainability in e-commerceFashion in the metaverse
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