In 2024, Reddit is forecasted to surpass one billion U.S. dollars in revenues from its online advertising business. This represents an increase of almost 30 percent year-over-year, as in 2023 Reddit reported it generated over 788 million U.S. dollars in advertising revenue.
Funded in 2005, news aggregator and discussion website Reddit is a traffic powerhouse, as well as one of the most popular social media platforms for global users. In recent years, Reddit has sought to help advertisers capitalize more on the platform's high engagement by creating an in-house advertising agency called KarmaLab, as well as by entering into a partnership with global PR and marketing leader WPP. Reddit advertising revenues are estimated to reach one billion U.S. dollars in 2026, proven that the platform can grow its audience among mainstream social media users and solidify its presence among advertisers and media conglomerates.
Reddit digital advertising revenues worldwide from 2018 to 2026
(in million U.S. dollars)
Estimates modelled by Statista on the basis of qualitative research from industry sources, company-reported data, and publicly available benchmarking data.
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Statista. (February 16, 2024). Reddit digital advertising revenues worldwide from 2018 to 2026 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/forecasts/1309755/reddit-digital-ads-revenues
Statista. "Reddit digital advertising revenues worldwide from 2018 to 2026 (in million U.S. dollars)." Chart. February 16, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/forecasts/1309755/reddit-digital-ads-revenues
Statista. (2024). Reddit digital advertising revenues worldwide from 2018 to 2026 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/forecasts/1309755/reddit-digital-ads-revenues
Statista. "Reddit Digital Advertising Revenues Worldwide from 2018 to 2026 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/forecasts/1309755/reddit-digital-ads-revenues
Statista, Reddit digital advertising revenues worldwide from 2018 to 2026 (in million U.S. dollars) Statista, https://www.statista.com/forecasts/1309755/reddit-digital-ads-revenues (last visited December 21, 2024)
Reddit digital advertising revenues worldwide from 2018 to 2026 (in million U.S. dollars) [Graph], Statista, February 16, 2024. [Online]. Available: https://www.statista.com/forecasts/1309755/reddit-digital-ads-revenues