According to a survey conducted in 2021 among Italian consumers who purchased bitters and liqueurs or distilled and spirits online, generic online retail websites were found to be the preferred channel for both categories of alcoholic beverages. As for supermarket websites, about 28 percent of those who purchased bitters and liqueurs online chose them, while only 12 percent of those who purchased distillates and spirits chose them. Only 12 percent of the former and 15 percent of the latter chose the manufacturer's website for their purchases.
Share of consumers who purchased bitters and liqueurs or distillates and spirits in Italy in 2021, by online channel
consumers who buy bitters and liqueurs/distillates and spirits online
Supplementary notes
The question was originally stated as: "Su quale sito ha acquistato amari e liquori/distillati e acquaviti?"
Figures are not exactly 100% due to rounding up
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Nomisma . (June 28, 2021). Share of consumers who purchased bitters and liqueurs or distillates and spirits in Italy in 2021, by online channel [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1309656/italy-online-alcohol-purchasing-channels/
Nomisma . "Share of consumers who purchased bitters and liqueurs or distillates and spirits in Italy in 2021, by online channel." Chart. June 28, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1309656/italy-online-alcohol-purchasing-channels/
Nomisma . (2021). Share of consumers who purchased bitters and liqueurs or distillates and spirits in Italy in 2021, by online channel. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1309656/italy-online-alcohol-purchasing-channels/
Nomisma . "Share of Consumers Who Purchased Bitters and Liqueurs or Distillates and Spirits in Italy in 2021, by Online Channel." Statista, Statista Inc., 28 Jun 2021, https://www.statista.com/statistics/1309656/italy-online-alcohol-purchasing-channels/
Nomisma , Share of consumers who purchased bitters and liqueurs or distillates and spirits in Italy in 2021, by online channel Statista, https://www.statista.com/statistics/1309656/italy-online-alcohol-purchasing-channels/ (last visited January 06, 2025)
Share of consumers who purchased bitters and liqueurs or distillates and spirits in Italy in 2021, by online channel [Graph], Nomisma , June 28, 2021. [Online]. Available: https://www.statista.com/statistics/1309656/italy-online-alcohol-purchasing-channels/
