According to a survey conducted among consumers in the United States in January 2022, 35 percent of respondents said they would be more likely to support a brand or organization if it backed abortion rights. Conversely, 28 percent of respondents stated they would be more likely to back a brand or organization that opposed abortion rights.
Share of consumers who would be more likely to support a brand if it backed or opposed abortion rights in the United States as of January 2022
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Harris Poll. (May 13, 2022). Share of consumers who would be more likely to support a brand if it backed or opposed abortion rights in the United States as of January 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1309599/consumers-supporting-brands-backing-opposing-abortion-us/
Harris Poll. "Share of consumers who would be more likely to support a brand if it backed or opposed abortion rights in the United States as of January 2022." Chart. May 13, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1309599/consumers-supporting-brands-backing-opposing-abortion-us/
Harris Poll. (2022). Share of consumers who would be more likely to support a brand if it backed or opposed abortion rights in the United States as of January 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1309599/consumers-supporting-brands-backing-opposing-abortion-us/
Harris Poll. "Share of Consumers Who Would Be More Likely to Support a Brand If It Backed or Opposed Abortion Rights in The United States as of January 2022." Statista, Statista Inc., 13 May 2022, https://www.statista.com/statistics/1309599/consumers-supporting-brands-backing-opposing-abortion-us/
Harris Poll, Share of consumers who would be more likely to support a brand if it backed or opposed abortion rights in the United States as of January 2022 Statista, https://www.statista.com/statistics/1309599/consumers-supporting-brands-backing-opposing-abortion-us/ (last visited December 30, 2024)
Share of consumers who would be more likely to support a brand if it backed or opposed abortion rights in the United States as of January 2022 [Graph], Harris Poll, May 13, 2022. [Online]. Available: https://www.statista.com/statistics/1309599/consumers-supporting-brands-backing-opposing-abortion-us/
