According to a survey conducted in 2021 among Italian consumers of bitters, liqueurs, and spirits, old Millenials were the generation with the highest share of online purchases of spirits, at 20 percent. On the other hand, Baby Boomers were the generation with the lowest share of online alcohol purchases, just 12 percent.
Share of consumers who purchased spirits online in Italy in 2021, by generation
Characteristic
Share of respondents
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BEVERFOOD.com Edizioni Srl. (November 23, 2021). Share of consumers who purchased spirits online in Italy in 2021, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1309580/italy-online-spirits-purchasing-by-generation/
BEVERFOOD.com Edizioni Srl. "Share of consumers who purchased spirits online in Italy in 2021, by generation." Chart. November 23, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1309580/italy-online-spirits-purchasing-by-generation/
BEVERFOOD.com Edizioni Srl. (2021). Share of consumers who purchased spirits online in Italy in 2021, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1309580/italy-online-spirits-purchasing-by-generation/
BEVERFOOD.com Edizioni Srl. "Share of Consumers Who Purchased Spirits Online in Italy in 2021, by Generation." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1309580/italy-online-spirits-purchasing-by-generation/
BEVERFOOD.com Edizioni Srl, Share of consumers who purchased spirits online in Italy in 2021, by generation Statista, https://www.statista.com/statistics/1309580/italy-online-spirits-purchasing-by-generation/ (last visited August 25, 2024)
Share of consumers who purchased spirits online in Italy in 2021, by generation [Graph], BEVERFOOD.com Edizioni Srl, November 23, 2021. [Online]. Available: https://www.statista.com/statistics/1309580/italy-online-spirits-purchasing-by-generation/