According to a survey conducted on the purchase preferences of Indian consumers for online beauty and personal care products in February 2022, effects on the skin and fragrance of products with delighter's scores of 7.4 and 5.5 are the most important factors for consumers while purchasing a beauty or personal care product online. In contrast, the price of the product with a delighter's score of 2.6 is the least important factor for online buyers.
Purchase preferences for online beauty and personal care products in India as of February 2022
(score 0 to 10)
Characteristic
Category delighter's score
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Inc42. (February 19, 2022). Purchase preferences for online beauty and personal care products in India as of February 2022 (score 0 to 10) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1309563/india-purchase-preferences-for-online-beauty-and-personal-care-products/
Inc42. "Purchase preferences for online beauty and personal care products in India as of February 2022 (score 0 to 10)." Chart. February 19, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1309563/india-purchase-preferences-for-online-beauty-and-personal-care-products/
Inc42. (2022). Purchase preferences for online beauty and personal care products in India as of February 2022 (score 0 to 10). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1309563/india-purchase-preferences-for-online-beauty-and-personal-care-products/
Inc42. "Purchase Preferences for Online Beauty and Personal Care Products in India as of February 2022 (Score 0 to 10)." Statista, Statista Inc., 19 Feb 2022, https://www.statista.com/statistics/1309563/india-purchase-preferences-for-online-beauty-and-personal-care-products/
Inc42, Purchase preferences for online beauty and personal care products in India as of February 2022 (score 0 to 10) Statista, https://www.statista.com/statistics/1309563/india-purchase-preferences-for-online-beauty-and-personal-care-products/ (last visited July 22, 2024)
Purchase preferences for online beauty and personal care products in India as of February 2022 (score 0 to 10) [Graph], Inc42, February 19, 2022. [Online]. Available: https://www.statista.com/statistics/1309563/india-purchase-preferences-for-online-beauty-and-personal-care-products/
