According to a survey conducted on the purchase preferences of Indian consumers for online beauty and personal care products in February 2022, effects on the skin and fragrance of products with delighter's scores of 7.4 and 5.5 are the most important factors for consumers while purchasing a beauty or personal care product online. In contrast, the price of the product with a delighter's score of 2.6 is the least important factor for online buyers.
Purchase preferences for online beauty and personal care products in India as of February 2022
(score 0 to 10)
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Inc42. (February 19, 2022). Purchase preferences for online beauty and personal care products in India as of February 2022 (score 0 to 10) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1309563/india-purchase-preferences-for-online-beauty-and-personal-care-products/
Inc42. "Purchase preferences for online beauty and personal care products in India as of February 2022 (score 0 to 10)." Chart. February 19, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1309563/india-purchase-preferences-for-online-beauty-and-personal-care-products/
Inc42. (2022). Purchase preferences for online beauty and personal care products in India as of February 2022 (score 0 to 10). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1309563/india-purchase-preferences-for-online-beauty-and-personal-care-products/
Inc42. "Purchase Preferences for Online Beauty and Personal Care Products in India as of February 2022 (Score 0 to 10)." Statista, Statista Inc., 19 Feb 2022, https://www.statista.com/statistics/1309563/india-purchase-preferences-for-online-beauty-and-personal-care-products/
Inc42, Purchase preferences for online beauty and personal care products in India as of February 2022 (score 0 to 10) Statista, https://www.statista.com/statistics/1309563/india-purchase-preferences-for-online-beauty-and-personal-care-products/ (last visited December 21, 2024)
Purchase preferences for online beauty and personal care products in India as of February 2022 (score 0 to 10) [Graph], Inc42, February 19, 2022. [Online]. Available: https://www.statista.com/statistics/1309563/india-purchase-preferences-for-online-beauty-and-personal-care-products/
