Nearly two-thirds of users who engaged with Bud Light Hard Seltzer on Twitter were women between 2019 and 2021. White Claw, the best selling hard seltzer brand had nearly even engagement between genders.
Gender share of hard seltzer engagers on Twitter from 2019 to 2021, by brand
Characteristic
Female
Male
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Marakon. (October 31, 2021). Gender share of hard seltzer engagers on Twitter from 2019 to 2021, by brand [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1309501/hard-seltzer-twitter-user-by-gender/
Marakon. "Gender share of hard seltzer engagers on Twitter from 2019 to 2021, by brand." Chart. October 31, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1309501/hard-seltzer-twitter-user-by-gender/
Marakon. (2021). Gender share of hard seltzer engagers on Twitter from 2019 to 2021, by brand. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1309501/hard-seltzer-twitter-user-by-gender/
Marakon. "Gender Share of Hard Seltzer Engagers on Twitter from 2019 to 2021, by Brand." Statista, Statista Inc., 31 Oct 2021, https://www.statista.com/statistics/1309501/hard-seltzer-twitter-user-by-gender/
Marakon, Gender share of hard seltzer engagers on Twitter from 2019 to 2021, by brand Statista, https://www.statista.com/statistics/1309501/hard-seltzer-twitter-user-by-gender/ (last visited August 24, 2024)
Gender share of hard seltzer engagers on Twitter from 2019 to 2021, by brand [Graph], Marakon, October 31, 2021. [Online]. Available: https://www.statista.com/statistics/1309501/hard-seltzer-twitter-user-by-gender/