Podcast advertising effectiveness in Sweden 2021

Published by Statista Research Department, Mar 17, 2023
During a 2021 survey carried out in Sweden, 62 percent of responding adults (16+) stated they visited the website of a product advertised on a podcast. However, 25 percent of respondents purchased a product advertised on a podcast.

Podcast advertising effectiveness in Sweden as of November 2021

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Release date

February 2022

Region

Sweden

Survey time period

November 2021

Number of respondents

1,002 respondents

Age group

16 years and older

Method of interview

Online survey

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Overview

6

Formats

8

Social media

7

Programmatic

3

Consumer insights

6

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Topics

Digital advertising in SwedenMedia usage in SwedenTelevision in SwedenDigitalization in the media industry in SwedenDigital advertising in the Nordics
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