During a 2021 survey carried out in Sweden, 39 percent of responding adults (16+) stated they stopped following a brand on social media because they were not interested in it anymore. Additionally, 32 percent said they did so because of low quality content.
Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lunds universitet. (February 17, 2022). Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1309371/reasons-stop-following-brand-social-media-sweden/
Lunds universitet. "Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021." Chart. February 17, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1309371/reasons-stop-following-brand-social-media-sweden/
Lunds universitet. (2022). Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1309371/reasons-stop-following-brand-social-media-sweden/
Lunds universitet. "Reasons to Stop following a Brand on Social Media According to Consumers in Sweden as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1309371/reasons-stop-following-brand-social-media-sweden/
Lunds universitet, Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021 Statista, https://www.statista.com/statistics/1309371/reasons-stop-following-brand-social-media-sweden/ (last visited December 21, 2024)
Reasons to stop following a brand on social media according to consumers in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1309371/reasons-stop-following-brand-social-media-sweden/
