During a 2021 survey carried out in Sweden, 47 percent of responding adults (16+) stated they liked to see content in the form of images from brands on social media. Moreover, 35 percent said they liked to see brand content as videos.
Types of content consumers wanted to see from brands on social media in Sweden as of November 2021
Characteristic
Share of respondents
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Lunds universitet. (February 17, 2022). Types of content consumers wanted to see from brands on social media in Sweden as of November 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/
Lunds universitet. "Types of content consumers wanted to see from brands on social media in Sweden as of November 2021." Chart. February 17, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/
Lunds universitet. (2022). Types of content consumers wanted to see from brands on social media in Sweden as of November 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/
Lunds universitet. "Types of Content Consumers Wanted to See from Brands on Social Media in Sweden as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/
Lunds universitet, Types of content consumers wanted to see from brands on social media in Sweden as of November 2021 Statista, https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/ (last visited July 22, 2024)
Types of content consumers wanted to see from brands on social media in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/