During a 2021 survey carried out in Sweden, 45 percent of responding adults (16+) stated they do not follow any brands on social media. However, 30 percent of respondents said they followed one to five brands.
Number of brands consumers followed on social media in Sweden as of November 2021
Characteristic
Share of respondents
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Lunds universitet. (February 17, 2022). Number of brands consumers followed on social media in Sweden as of November 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. "Number of brands consumers followed on social media in Sweden as of November 2021." Chart. February 17, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. (2022). Number of brands consumers followed on social media in Sweden as of November 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. "Number of Brands Consumers Followed on Social Media in Sweden as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet, Number of brands consumers followed on social media in Sweden as of November 2021 Statista, https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/ (last visited July 22, 2024)
Number of brands consumers followed on social media in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/