During a 2021 survey carried out in Sweden, 52 percent of responding adults (16+) stated they preferred to contact a brand via email before purchase. In contrast, 12 percent of respondents said they would prefer to contact a brand via social media in such a situation.
Preferred channels to contact a brand before purchase according to consumers in Sweden as of November 2021
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Lunds universitet. (February 17, 2022). Preferred channels to contact a brand before purchase according to consumers in Sweden as of November 2021 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1309367/pre-purchase-communication-channels-sweden/
Lunds universitet. "Preferred channels to contact a brand before purchase according to consumers in Sweden as of November 2021." Chart. February 17, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1309367/pre-purchase-communication-channels-sweden/
Lunds universitet. (2022). Preferred channels to contact a brand before purchase according to consumers in Sweden as of November 2021. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1309367/pre-purchase-communication-channels-sweden/
Lunds universitet. "Preferred Channels to Contact a Brand before Purchase According to Consumers in Sweden as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1309367/pre-purchase-communication-channels-sweden/
Lunds universitet, Preferred channels to contact a brand before purchase according to consumers in Sweden as of November 2021 Statista, https://www.statista.com/statistics/1309367/pre-purchase-communication-channels-sweden/ (last visited January 06, 2025)
Preferred channels to contact a brand before purchase according to consumers in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1309367/pre-purchase-communication-channels-sweden/
