During a 2021 survey carried out in Sweden, 34 percent of responding adults (16+) stated they rarely thought online ads were relevant for their need. Moreover, four percent of respondents said the always did.
Share of adults who thought online ads were relevant for their needs in Sweden as of November 2021
Characteristic
Share of respondents
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Lunds universitet. (February 17, 2022). Share of adults who thought online ads were relevant for their needs in Sweden as of November 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1309359/share-adults-online-ads-relevant-needs-sweden/
Lunds universitet. "Share of adults who thought online ads were relevant for their needs in Sweden as of November 2021." Chart. February 17, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1309359/share-adults-online-ads-relevant-needs-sweden/
Lunds universitet. (2022). Share of adults who thought online ads were relevant for their needs in Sweden as of November 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1309359/share-adults-online-ads-relevant-needs-sweden/
Lunds universitet. "Share of Adults Who Thought Online Ads Were Relevant for Their Needs in Sweden as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1309359/share-adults-online-ads-relevant-needs-sweden/
Lunds universitet, Share of adults who thought online ads were relevant for their needs in Sweden as of November 2021 Statista, https://www.statista.com/statistics/1309359/share-adults-online-ads-relevant-needs-sweden/ (last visited August 24, 2024)
Share of adults who thought online ads were relevant for their needs in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1309359/share-adults-online-ads-relevant-needs-sweden/