Video streaming subscribers in the U.S. 2022, by version

Published by
Julia Stoll,
May 22, 2023
In the United States, more video streaming users subscribed to the ad-supported versions of Hulu, Paramount+, and Peacock as of April 2022. Between 20 and 35 percent of respondents to the survey used the platforms' ad-free versions. By contrast, the share of U.S. consumers who subscribed to ad-free HBO Max and Discovery+ was higher than that of advertising-based viewers.

Distribution of selected video-on-demand subscribers in the United States as of April 2022, by version

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Release date

May 2022

Region

United States

Survey time period

April 2022

Number of respondents

1,600 respondents

Age group

16-74 years old

Special properties

TV consumers watching at least one hour of TV per week, and have broadband at home; among those who have subscription to each service

Supplementary notes

*Subscription version of Peacock only.

Original question: "Which version of each streaming subscription do you have?"

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Statistics on " Subscription video-on-demand market in the United States "

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Overview

8

Content

4

Subscribers

6

Platforms

8

User behavior

8

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Topics

Video streaming in the United KingdomVideo streaming in EuropeVideo-on-demand in ItalyPay TV in the United Kingdom (UK)Television industry in the United Kingdom (UK)
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