In 2021, three-quarters of Poles aged between 18 and 29 years have come across sponsored hashtags in influencer posts. Approximately one in two respondents believed that these tags made influencer online posts more credible.
Attitudes to influencers and brand collaborations among young people in Poland in 2021
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Share of respondents
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MarketingPrzyKawie.pl. (May 16, 2022). Attitudes to influencers and brand collaborations among young people in Poland in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1309261/poland-attitudes-to-influencer-marketing/
MarketingPrzyKawie.pl. "Attitudes to influencers and brand collaborations among young people in Poland in 2021." Chart. May 16, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1309261/poland-attitudes-to-influencer-marketing/
MarketingPrzyKawie.pl. (2022). Attitudes to influencers and brand collaborations among young people in Poland in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1309261/poland-attitudes-to-influencer-marketing/
MarketingPrzyKawie.pl. "Attitudes to Influencers and Brand Collaborations among Young People in Poland in 2021." Statista, Statista Inc., 16 May 2022, https://www.statista.com/statistics/1309261/poland-attitudes-to-influencer-marketing/
MarketingPrzyKawie.pl, Attitudes to influencers and brand collaborations among young people in Poland in 2021 Statista, https://www.statista.com/statistics/1309261/poland-attitudes-to-influencer-marketing/ (last visited August 24, 2024)
Attitudes to influencers and brand collaborations among young people in Poland in 2021 [Graph], MarketingPrzyKawie.pl, May 16, 2022. [Online]. Available: https://www.statista.com/statistics/1309261/poland-attitudes-to-influencer-marketing/