During a 2022 survey carried out among app marketers worldwide, 66 percent of these who had an ad budget of below 500 thousand U.S. dollars and 69 percent of these who had an budget of over 500 thousand U.S. dollars used ad networks to buy advertising. Demand-side platforms (DSPs) were used by 41 percent and 55 percent of respondents, respectively.
Methods of buying advertising among app marketers worldwide as of November 2022, by budget
Characteristic
Below 500 thousand U.S. dollars
Above 500 thousand U.S. dollars
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Liftoff. (November 16, 2022). Methods of buying advertising among app marketers worldwide as of November 2022, by budget [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1309239/methods-buying-advertising-app-marketers-worldwide/
Liftoff. "Methods of buying advertising among app marketers worldwide as of November 2022, by budget." Chart. November 16, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1309239/methods-buying-advertising-app-marketers-worldwide/
Liftoff. (2022). Methods of buying advertising among app marketers worldwide as of November 2022, by budget. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1309239/methods-buying-advertising-app-marketers-worldwide/
Liftoff. "Methods of Buying Advertising among App Marketers Worldwide as of November 2022, by Budget." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1309239/methods-buying-advertising-app-marketers-worldwide/
Liftoff, Methods of buying advertising among app marketers worldwide as of November 2022, by budget Statista, https://www.statista.com/statistics/1309239/methods-buying-advertising-app-marketers-worldwide/ (last visited July 22, 2024)
Methods of buying advertising among app marketers worldwide as of November 2022, by budget [Graph], Liftoff, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1309239/methods-buying-advertising-app-marketers-worldwide/