Methods of buying ads among app marketers worldwide 2022

Published by Statista Research Department, Jan 26, 2024
During a 2022 survey carried out among app marketers worldwide, 66 percent of these who had an ad budget of below 500 thousand U.S. dollars and 69 percent of these who had an budget of over 500 thousand U.S. dollars used ad networks to buy advertising. Demand-side platforms (DSPs) were used by 41 percent and 55 percent of respondents, respectively.

Methods of buying advertising among app marketers worldwide as of November 2022, by budget

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Source

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Release date

November 2022

Region

Worldwide

Survey time period

as of November 2022

Number of respondents

>500

Special properties

among app marketers

Supplementary notes

The source does not provide information about the survey type used or about the date of survey. The date provided is the release date.

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