Attitudes to female representation in advertising in the U.S. 2022

Published by
Michele Majidi,
Jul 6, 2023
During a survey conducted in 2022 in the United States, 86 percent of respondents stated they thought that brands needed to be careful about the way they represented women while 72 percent said they expected brands to take a stand on issues impacting women.

Attitudes towards female representation in advertising in the United States as of February 2022

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

May 2022

Region

United States

Survey time period

February 2022

Number of respondents

1,007 respondents

Age group

18 years and older

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Inclusion and diversity in advertising and marketing in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Inclusion and diversity in advertising and marketing in the United States

U.S. overview

4

Diversity in the industry

6

Multicultural advertising & marketing

3

Consumer perception of brands' approach to diversity and social issues

8

Consumer perception of brands' approach to ethnic diversity

5

Consumer perception of brands' approach to the LGBTQ+ community

8

Consumer perception of brands' approach to gender

3

Consumer perception of brands' approach to body diversity

3

Further Content: You might find this interesting as well

Topics

Women in JapanDemographics of JapanLove and sex in JapanSingle culture in JapanGender equality in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.