During a survey conducted in 2022 in the United States, 86 percent of respondents stated they thought that brands needed to be careful about the way they represented women while 72 percent said they expected brands to take a stand on issues impacting women.
Attitudes towards female representation in advertising in the United States as of February 2022
Characteristic
Strongly agree
Somewhat agree
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MarketingCharts. (May 6, 2022). Attitudes towards female representation in advertising in the United States as of February 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1309208/attitudes-female-representation-advertising-usa/
MarketingCharts. "Attitudes towards female representation in advertising in the United States as of February 2022." Chart. May 6, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1309208/attitudes-female-representation-advertising-usa/
MarketingCharts. (2022). Attitudes towards female representation in advertising in the United States as of February 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1309208/attitudes-female-representation-advertising-usa/
MarketingCharts. "Attitudes towards Female Representation in Advertising in The United States as of February 2022." Statista, Statista Inc., 6 May 2022, https://www.statista.com/statistics/1309208/attitudes-female-representation-advertising-usa/
MarketingCharts, Attitudes towards female representation in advertising in the United States as of February 2022 Statista, https://www.statista.com/statistics/1309208/attitudes-female-representation-advertising-usa/ (last visited September 01, 2024)
Attitudes towards female representation in advertising in the United States as of February 2022 [Graph], MarketingCharts, May 6, 2022. [Online]. Available: https://www.statista.com/statistics/1309208/attitudes-female-representation-advertising-usa/