According to a survey carried out among advertisers and agencies in the United States in February 2021, 39 percent of advertisers and 55 percent of agencies agreed completely that their top management supported the featuring of LGBTQ people and scenarios in ads.
Share of advertisers who agree completely that featuring LGBTQ people and scenarios in ads is supported by their top management in the United States as of February 2021
Among respondents, 100 are business to consumer (B2C) advertisers with budgets of 50 million to over one billion U.S. dollars, and 100 agencies representing clients with B2C media budgets of 15 million to one billion U.S. dollars.
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GLAAD. (May 12, 2021). Share of advertisers who agree completely that featuring LGBTQ people and scenarios in ads is supported by their top management in the United States as of February 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1309163/top-management-support-lgbtq-people-ads/
GLAAD. "Share of advertisers who agree completely that featuring LGBTQ people and scenarios in ads is supported by their top management in the United States as of February 2021." Chart. May 12, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1309163/top-management-support-lgbtq-people-ads/
GLAAD. (2021). Share of advertisers who agree completely that featuring LGBTQ people and scenarios in ads is supported by their top management in the United States as of February 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1309163/top-management-support-lgbtq-people-ads/
GLAAD. "Share of Advertisers Who Agree Completely That Featuring Lgbtq People and Scenarios in Ads Is Supported by Their Top Management in The United States as of February 2021." Statista, Statista Inc., 12 May 2021, https://www.statista.com/statistics/1309163/top-management-support-lgbtq-people-ads/
GLAAD, Share of advertisers who agree completely that featuring LGBTQ people and scenarios in ads is supported by their top management in the United States as of February 2021 Statista, https://www.statista.com/statistics/1309163/top-management-support-lgbtq-people-ads/ (last visited October 02, 2024)
Share of advertisers who agree completely that featuring LGBTQ people and scenarios in ads is supported by their top management in the United States as of February 2021 [Graph], GLAAD, May 12, 2021. [Online]. Available: https://www.statista.com/statistics/1309163/top-management-support-lgbtq-people-ads/
